Studying, developing, and improving aesthetic landscape of pilgrim cities

This initiative seeks to enhance the aesthetic elements pertaining to pilgrims' journey from the time they enter land, sea, and air ports until they arrive at their final destination (the Two Holy Mosques). To accomplish this, urban design features are developed and improved at the entrances and stopping points of the pilgrim cities (Makkah, Madinah, Jeddah, Taif, and Jamoum), with a focus on showcasing the local and Islamic identities.